Data & Analytics

Yahoo has named the former marketing chief at JCPenney as its new senior vice president consumer marketing.

Debra Berman will be joining Yahoo as our new Senior Vice President of Consumer Marketing, reporting to me. Berman will join the Yahoo marketing team on July 6, bringing with her more than two decades of marketing experience.

By Joe Dalton    As technologies advance, social channels proliferate, and consumers become more plugged into digital marketing, personalization and contextualization is becoming the key to connecting with customers. While consumers build their online identities simply by using their devices for everything from browsing to averting traffic, they leave trails of their preferences, behavior, and values that retailers can draw upon to appeal to the interests of each individual customer.   

New York — Online traffic rose 18% in the first quarter, according to Demandware's latest  Shopping Index. The study also reveals that the duration of mobile shopping visits decreased 43% in the first quarter, down to 8.4 minutes. Overall shopping episodes were also down 31% to 8.9 minutes.  

E-commerce traffic increased 18% in the first quarter, according to the latest Shopping Index from Demandware.

The report measures digital commerce growth and identifies the trends driving that growth based on analysis of same site activity over time. The latest Demandware Shopping Index reveals that shopper attraction, which measures the number of shoppers, was up 18% in the first quarter of 2015 over the first quarter last year and drove 83% of the digital commerce growth.

San Jose, Calif. — The New York attorney general’s office has reportedly notified eBay Inc. and PayPal Inc. that their revised user agreements may raise issues related to consumer protection regulations. According to the New York Times, the concern regards both companies requiring permission to contact users by phone for reasons including offers and promotions, surveys and debt collection.  

The Men's Wearhouse reported a dapper first quarter on the same day the company inked a 10-year deal with Macy's to sell tuxedoes.

The retailer posted net income for the first quarter ended May 2 of $10.4 million or $0.21 per share, compared to $16.5 million or $0.34 per share for the year-ago quarter. Net sales for the first quarter rose 40.4% to $885.09 million from $630.47 million in the same quarter last year. 

Boston – The in-store customer experience is going to get a lot more personalized and timely. According to a new special report by Boston Retail Partners (BRP), “Real-time Retail – The New Retail Imperative,” by 2020 nearly two-thirds of retailers will identify a customer when they walk in the store via their smartphone.  In addition, 76% of retailers plan to provide suggested selling based on a customer’s previous purchases within three years.

Other key findings gathered from recent BRP surveys include:

Menomonee Falls, Wis. — Kohl’s on Thursday announced a series of organizational changes, including the promotion of Michelle Gass to the newly created principal officer position of chief merchandising and customer officer. Gass joined Kohl’s in 2013 as chief customer officer from Starbucks, where she is credited with playing a key role in the coffee giant’s turnaround  several years back.