Social Media Analytics

Charlotte, N.C. – How do social influencers discover the latest hot retailers and products?

Yuno, a new social shopping e-commerce site, allows users to discover and shop for more than 70 million products, curates fashion, lifestyle, sports and technology products from retailers including Macy's, Best Buy, Nieman Marcus, Saks Fifth Avenue and Foot Locker.

London, U.K. — Online retailing giant Amazon.com is the retail industry's fastest growing social media brand. According to the latest Retail Social Media Benchmark results from eDigitalResearch, Amazon tops both the Facebook and Twitter social media rankings.

Amazon climbed to the benchmark's top spot, thanks in part to its recent Prime Day sales event, having gained more than 1.2 million new followers on its Twitter account since the last wave back in March.

New York – Ever wondered what is really going on in the minds and lives of today’s college students? Barnes & Noble College, an operator of campus bookstores with more than 720 stores at college and universities nationwide, is accelerating its market research platform.

Expanded research access is intended to help the company’s partners, including colleges and universities, consumer brands and publishers, better understand the thinking, behaviors and expectations of current and future college students and faculty.

PayPal has revised its disclosure practices for material information in a way that could serve as a blueprint for retailers in the wake of a major insider trading bust that took down 32 hackers and brokers who allegedly reaped $100 million during a five year scheme to steal press releases.

New York -- A fast-growing start-up wants to help retailers and other brands market their goods on Instagram.

Olapic, a visual marketing content engine that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.

Instagram is hot, and retailers that are interested in marketing their merchandise on the social network have a new option.

Olapic, a vehicle that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.

Ann Arbor, Mich. – Social media and search engines are two of the most popular online destinations, but are heading in different directions when it comes to customer satisfaction. According to new data from the American Customer Satisfaction Index (ACSI), social media’s index score climbed 4% to a score of 74 on a 100-point scale.
    

San Francisco – Digital marketers are mobilizing their efforts. According to a new study from marketing software provider Kenshoo, phone and tablet-based year-over-year (YoY) spending globally increased 167% for paid social ads and 37% for paid search in second quarter 2015.

San Jose, Calif. – While Amazon.com may be happy about its exact sales performance during its July 15 Amazon Prime Day sales event, social media response probably did not meet Amazon’s expectations.

Product reviews, social media posts and videos are having more of an impact on shoppers than ever before, according to a new survey from Bazaarvoice.

The Bazaarvoice Conversation Index Volume 9 examines how consumers' online and offline shopping behavior is influenced by consumer-generated content (CGC) such as ratings and reviews, questions and answers, photos, videos, and social posts.