Social Media Analytics

New York -- Online high-fashion retailer Net-A-Porter is launching a mobile-app-based social network that will allow users to buy luxury goods, interact, and do a host of other things as well.

The app, called “The Net Set allows consumers to recommend products to friends, check out the latest trends, upload and share images and shop from among 350 fashion collections. The brands will gain direct access to communicate with Net-a-Porter’s customers for the first time.

London - Online retailing pioneer Amazon Inc. has climbed to the top of the retail social media ranks, thanks in part to the introduction of #AmazonBasket. According to the latest Retail Social Media Benchmark results from eDigitalResearch, since the introduction of the new social media shopping functionality, Amazon has added 700,000 new followers to its U.K. Twitter account in the past six months, bumping them up to second overall, just behind leaders Topshop.

San Diego – Consumers are using social media to connect not just with high school classmates and former flames, but with retailers. According to Interactions’ latest Retail Perceptions report, “Social Media: Invest to Impress?”, more than 75% of social media users expect retailers to have a social media presence, and 42% prefer to shop at retailers that connect with them through social media.

Chicago – Customers at malls are actively posting via social media, but leaving out information that could help mall-based retailers. According to a new study from location-based social media monitoring firm Geofeedia, 91% of mall-based social posts lack relevant hashtags and/or keywords, and 8% of posts only contain photos or videos.

Amazon has climbed to the top of the social shopping ranks, thanks in part to the introduction of #AmazonCart and #AmazonBasket.

Seattle - While Amazon is winning the battle for smartphone shoppers in America, it has yet to achieve the same dominance in at least 10 other countries internationally. This is the key finding of a monthly report from Informate Mobile Intelligence that tracked and measured consumer use of smartphones in 12 countries during February 2015.

The new report reveals shopping apps as having the highest penetration in the U.S. at 60%, followed by India at 46%. The other 10 countries measured, by comparison, only had a median reach of about 18%.

Seattle – Nordstrom came out on top in a study that ranked the social media performance of department stores by digital marketing analytics company Rival IQ. The Rival Results Index (RRI) for High-end Department Stores scored 12 department stores based on their social media performance during first quarter 2015. Macy’s followed Nordstrom in the overall rankings, with Harrods (London), Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman rounding out the top five.

New York -- U.S. companies spend $2 billion on loyalty programs, but the investment isn’t yielding the type of increased engagement which drove implementation of the programs, according to a new report from Capgemini Consulting. For example, the firm found that the average U.S. household is a member of 21 loyalty programs, but only actively uses 44% of them.

New York – Multicultural consumers are growing in importance as the U.S. increasingly becomes a multicultural country. According to an upcoming study from Nielsen, “The Multicultural Edge: Rising Super Consumers,” multicultural consumers today are leaders in technology adoption.

By Chris Mike, Chirpify

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.