Barnes & Noble College offers insight into students

New York – Ever wondered what is really going on in the minds and lives of today’s college students? Barnes & Noble College, an operator of campus bookstores with more than 720 stores at college and universities nationwide, is accelerating its market research platform.



Expanded research access is intended to help the company’s partners, including colleges and universities, consumer brands and publishers, better understand the thinking, behaviors and expectations of current and future college students and faculty.



Barnes & Noble College’s research currently encompasses topic areas, including student learning behaviors; student and faculty engagement in the learning process; course material use and preferences; communications processes and behaviors; and purchasing preferences and behaviors. Data and analytics are powered by proprietary faculty and student online research panels, a college bookstore social media network of its kind, and on-campus access to more than five million students and faculty nationwide.



Capabilities of the Barnes & Noble College research platform include quantitative research, qualitative research, ethnographic research, omnibus studies, shopper insight research and on-site testing.