Start-up shopping site rewards social influencers

Charlotte, N.C. – How do social influencers discover the latest hot retailers and products?



Yuno, a new social shopping e-commerce site, allows users to discover and shop for more than 70 million products, curates fashion, lifestyle, sports and technology products from retailers including Macy's, Best Buy, Nieman Marcus, Saks Fifth Avenue and Foot Locker.



Yuno's team of content curators monitors the latest trends and presents products from the company's retail partners to Yuno's community of online shoppers. In addition to providing users with cash back on every purchase, Yuno also rewards users with cash back every time someone in their Yuno social network sees what they purchased and decides to buy the same or related product. Yuno's social shopping experience also gives users the opportunity to "like," comment on, and recommend products to friends in their social network.



Ultimately, the most active Yuno users are positioned to receive up to 100% cash back on their purchases depending on their level of influence or "social capital" among their Yuno followers.



"At Yuno, our mission is to help everyday people enhance their lives based on who they are and who they know," said Yuno CEO Andre Walters. "With social media, the power to generate attention and to influence others' behavior is no longer limited to famous celebrities. We are all valuable in the world of commerce through word-of-mouth marketing, and we believe that value should be recognized in our everyday transactions by the companies we support."