Predictive Analytics

A majority of consumers would be willing to share their data and browsing activity with a retailer for the right reason.

A new survey reveals Gen Z consumers say they use one type of promotional media almost twice as much as other generations.

Walgreens Boots Alliance is leveraging an analytics solution to uncover store issues and resolve areas of loss in real time.

Amazon is collaborating with an artificial intelligence-enabled market insight platform to measure the sales impact of ads across multiple retailers.

Americans can’t get enough coffee, and several leading chains are seeing store visits rise so far this year.

Advertising is a key part of retailers’ holiday promotions, but consumers have several preferences about how and when they receive them.

A Utah-based upscale supermarket chain is leveraging a cloud-based analytics platform to integrate and analyze all data across sales, operations and marketing.

H&M Group is announcing a new investment to further its climate strategy.

Walmart is partnering with a crop supply intelligence company to test the effectiveness of artificial intelligence in aiding fruit sourcing.

Target Corp. is rolling out a new artificial intelligence solution that will help store associates answer customer inquiries.