Predictive Analytics

San Francisco – Digital marketers are mobilizing their efforts. According to a new study from marketing software provider Kenshoo, phone and tablet-based year-over-year (YoY) spending globally increased 167% for paid social ads and 37% for paid search in second quarter 2015.

New York – Even as retail marketing strategies shift in the new digital era, tried-and-true discounts still remain a crucial promotional device. According to new data from marketing personalization provider Sailthru, 97% of retailers use discounting as a pricing strategy.

New York – Simon Venture Group, the corporate investment arm of Simon Property Group, is among the companies saying yes to light-based data collection. Simon participated in a private funding round of $36 million led by Cisco Investments and including Acuity Brands and GE Ventures, for Sunnyvale, California-based Sensity Systems Inc.

Conshohocken, Pa. – Ikea is taking a sunny approach to energy at its soon-to-open St. Louis store. The retailer has completed installation of solar panels atop its 380,000-sq.-ft. St. Louis store opening Sept. 30.

Spokane, Wash. – Automated water management solutions vendor Apana is trying to make saving water a little easier. Apana is generally releasing its cloud-based solution for commercial and industrial companies to save water and money.

Neuhausen, Switzerland - Tyco Retail Solutions, the retail performance and security business of Tyco, has acquired U.K.-based retail intelligence technology provider FootFall for $560 million in cash. FootFall provides end-to-end technology, services and retail analytics solutions to collect, measure, and analyze customer traffic in their stores and property portfolios.  

Hoboken, N.J. – A new rival to Amazon.com has officially taken flight. Jet.com, a membership-based e-commerce platform that promises to beat Amazon Prime prices using “profit-free pricing,” launched as of July 21.

Jet says it sells millions of items, in sizes ranging from small to bulk. The site is specifically designed to compete with the Amazon Prime paid loyalty service, charging $49.99 for an annual membership fee (although it is currently offering an introductory free three-month trial).

Grand Rapids, Mich. – Back-to-school shoppers are both willing to spend more and also seeking savings this season. According to a new survey that department store chain Meijer conducted of its customers, approximately 92% of households with school-age children plan to spend the same amount or more than the previous year for back-to–school supplies.

Redwood Shores, Calif. – Oracle is focusing squarely on retail agility with the latest additions to its comprehensive set of retail cloud solutions. The new Oracle Retail Science Cloud Services and Oracle Retail Insights Cloud Services offer cloud-based access to Big Data analysis and expertise, scaled for retailers of all sizes.

Irving, Texas - Tango, a provider of store lifecycle management solutions and services, has received an investment of $30 million from Frontier Capital, a growth equity firm. The investment in the company’s software-as-a-service, consulting and managed services businesses will support Tango’s growth and demand for their store lifecycle management solution in the North American retail market.