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Study: Marketers face issues with visibility, data, optimization
New York - Lack of a single customer view, an inability to deal with large amounts of data and lack of time for optimization are among the challenges that cause the biggest headaches for modern marketers. According to new research published by Econsultancy in partnership with SmartFocus, among the pain points marketers face are the challenges of making customer data actionable, bottlenecks caused by IT and web development teams and lack of time for campaign testing and optimization.
The report identifies the following key challenges:
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The Ugly Truth: Retailers losing millions betting on merchants’ intuition
The recent admission by Mickey Drexler to making “mistakes” while explaining the results of two J.Crew sweaters – one successful, one not – shined a bright light on the importance of each new product decision and the consequences of getting it wrong. In the grand scheme of things, one or two bad decisions do not always make or break a company. But when you string multiple bad decisions together, the stakes are much higher.

