Report: Jet.com flies below Amazon, Wal-Mart prices

Hoboken, N.J. – New membership-based Jet.com officially took off into wide rollout on July 21, and initial pricing analysis shows it is flying beneath competitors Amazon.com and Wal-Mart when it comes to what customers are paying.



According to analysis of Jet’s first-day pricing from e-commerce intelligence provider Profitero on about 16,000 products sold by Jet, Amazon and Wal-Mart, on average Jet’s prices came in 9% below online prices on Amazon and 6% below online prices on Wal-Mart. Pricing analysis did not include possible extra savings Jet customers can obtain through activities like combining purchases of different items, adding items to their shopping cart or eliminating the return option.



Jet’s average grocery prices were actually 2% higher than Wal-Mart’s. Its most favorable price comparison with Wal-Mart was on pet supplies, where Jet was 10% cheaper. Compared to Amazon, Jet’s largest price differential category was also pet supplies (12% cheaper) and the smallest was electronics (6%).



Jet's proprietary, dynamic pricing algorithm finds savings in real time from its retail partners and shows customers the items that bring down costs when bought together. The company does not earn profit on its prices, which is how it backs up its guarantee of meeting or beating Amazon.