Predictive Analytics

Accenture is looking to help retailers move more quickly to digital with its acquisition of Javelin Group, a retail strategy consulting and digital transformation services provider.

As food delivery increases in popularity among U.S. consumers, online grocer Peapod is launching an innovative service focused on produce.

The company is going to start offering the Peapod Local Farm Box. Throughout the summer, Peapod customers in New York City, New Jersey, Eastern Massachusetts, Rhode Island, Pennsylvania, Maryland, Washington, D.C., Virginia, Illinois, Indiana and Wisconsin will have the option of adding a box of produce from local farms to their virtual grocery cart.

Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

Nielsen Design Navigator is the name of a new creative enablement tool the company contends helps marketers improve the in-market effectiveness of package design.

Nielsen is known as a leader in marketing effectiveness, innovation forecasting and in-market success but the introduction of the Design Navigator is new territory. Why the company has made the move is understandable.

Atlanta -- Giant Tiger, the largest Canadian-owned chain of discount stores in Canada, has increased pick accuracy and decreased short and overage claims since implementing Manhattan Associates’ warehouse management system (WMS).
 

In the ongoing battle for market share, brands pour over metrics and tweak strategies to increase customer loyalty. The stakes are high, customer acquisition costs are expensive and most businesses can’t afford to lose sales to competitors. With prices commoditized in many industries, today’s battleground is centered squarely on customer experiences.

With the advent of social media came an outburst of sharing content, expressing opinions and increasing expectations. And in an industry where brands and fashion houses were once responsible for creating trends, consumers are now taking the reins. They’re turning to social channels to chat with other shoppers and share likes, dislikes and the next best thing – which is often changing as fast as the social conversation.

Armonk, N.Y. – IBM is launching a new event readiness services offering that will enable businesses in industries including retail to prepare for unexpected surges in online traffic and sales. IBM experts will work with clients through a series of questions that analyze the capacity of the current infrastructure in place and the potential impediments.  

Online pricing intelligence provider 360pi compared Amazon.com and Walmart.com prices earlier this year in a dynamic pricing study and discovered Walmart changed its prices more often than Amazon.

The company looked at Amazon.com and Walmart.com prices comparing a basket of grocery pantry/household items spanning a number of CPG brands with a non-grocery basket (such as toys, electronics and tools) shopped on Amazon.com and Walmart.com between April 9 and June 9, 2015.

Three key finding from the report were:

San Jose, Calif. – Digital technology stands ready to significantly disrupt retail and many other industries, yet many companies are not showing concern.  

Naples, Fla. – Retailers often may not have the tools they need to effectively fight omnichannel fraud. More than half (54%) of retailers in the U.S. and Europe still have to consolidate their fraud management solutions across all channels, according to new research conducted by Forrester Consulting for ACI Worldwide.