Simon says yes to light-based data collection

New York – Simon Venture Group, the corporate investment arm of Simon Property Group, is among the companies saying yes to light-based data collection. Simon participated in a private funding round of $36 million led by Cisco Investments and including Acuity Brands and GE Ventures, for Sunnyvale, California-based Sensity Systems Inc.



Sensity develops Light Sensory Networks, which leverage lighting infrastructure by embedding sensors, wireless connectivity, and data analytics into electric light units to collect and transmit data. The networks also enable cloud-based applications and services for smart city, smart parking, retail services, security and public safety, environmental monitoring and other initiatives.

Sensity will use the new funding to expand its cloud-based NetSense LSN platform and Internet of Things ecosystem to enable development of value-added applications. Funding will also be used to support global sales.