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Tango is new dance craze for supply chain execs
In pursuit of the holy grail of maximizing supply chain efficiency, solutions provider Orchestro is taking on the $252 billion challenge with the latest version of its Tango product platform.
Orchestro is a leading demand analytics and data management company and Tango is the name of the collection of software solutions consumer packaged goods companies use to solve some of their biggest supply chain challenges. Technically speaking, Tango is what supply chain executives and IT types call a SaaS-based demand signal management platform.
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Active engagement is key on path to purchase
New research from global marketer Epsilon sheds fresh insight on how to influence shoppers on an increasingly convoluted path to purchase.
The firm surveyed 2,800 consumers for its “The Digital Shopping Tool Impact Study 2015” which examined how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The research revealed a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process.

