Technomic, CHD Expert unveil Easy2Find tool

Chicago - Easy2Find is a new online analytics tool designed to simplify food industry research and intelligence at the unit level. It is a joint service offering that joins foodservice data analytics provider CHD Expert and research and consulting firm Technomic.



Easy2Find lets chains see and understand a restaurant's footprint in any given geographic market and restaurant segment. It is designed to allow users to find where competitors are opening new unit locations and how they impact sales, helping to uncover market expansion potential.



"Brands looking to enter new markets, penetrate existing markets or just track the impact of their competition need information like this to execute smarter strategies," said Darren Tristano, executive VP at Technomic.