DirectBuy, eInfochips collaborate on BI application

Merrillville, Ind. – Consumer buying club franchisor DrectBuy and eInfochips are collaborating for a business intelligence (BI) collaboration solution that integrates data from warehouse clubs and the DirectBuy e-commerce portal. The solution drives consumer behavior with an enhanced shopping experience, and also enables analytics for data-driven decision making.



The solution deploys the Microsoft BI Stack with Self Service BI and Power BI to integrate data systems from clubs as well as the website to provide a unified view of the business, and drive consumer behavior for DirectBuy. In the past, the companies have collaborated for process automation to drive operational efficiency and improve team productivity. This includes test automation with Selenium for their member website, integration of warehouse data systems, portal performance improvement, and web-crawling automation to drive operational efficiency and customer experience across platforms.