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Consumer Analytics

  • Accenture: Consumers want personal offers; wary about disclosing personal info

    New York -- U.S. consumers want a more personalized retail experience but are conflicted about disclosing the type of personal information that goes along with it, according to a survey from Accenture. Nearly 60% of consumers want real-time promotions and offers, yet only 20% want retailers to know their current location and only 14% want to share their browsing history.

  • NPD Group and Nielsen get cooking at Housewares Show

    The biggest news at the International Home and Housewares Show didn’t involve a new product introduction, but rather an information sharing arrangement between The NPD Group and Nielsen that will help retailers and supplier make sense of the market.

  • Survey: Most wearable consumers will not buy Apple Watch

    Jeffersonville, Ind. – Despite a large amount of hype, most consumers interested in wearable technology are not currently planning to but an Apple Watch when it becomes available. According to an anonymous online survey conducted in February 2015 by Accent Marketing, four out of five wearable consumers say they do not plan to buy the Apple watch

  • Coupons.com nabs loyalty leader for new role

    Former Safeway executive Keith Colbourn has joined Coupons.com in a new retail oriented role focused on targeting and analytics.

  • Lighting disruption

    Four metatrends are reshaping the industry

  • Focus on demand response

    Technology evolves to let smaller stores maximize energy savings

  • Webinar: Maximize Your Traffic & Conversion Program

    New York -- Installing traffic counters and collecting traffic data is easy. But turning the data into better business results is challenging for even the best retailers. Register now for Chain Store Age’s Webinar, “Three Ways to Get the Most Out of Traffic & Conversion Programs,” which will be held on Wednesday, April 1, at 2 p.m. EST.

  • Big Lots to re-launch omnichannel strategy

    Big Lots Inc. did what it was supposed to do in the fourth quarter -- and more, as the discount retailer reported a better-than-expected 3% increase in same store sales.

    The company also announced a new omnichannel initiative that it expects to put in place by the first quarter of fiscal 2016. Big Lots has dabbled in online selling in the past, but had discontinued those operations after not getting the strategy down quite right. Now the company says it is looking to fully embrace omnichannel retailing in-store and on its website with a new initiative launching this year.

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