PetSmart accelerates omnichannel efforts with new hire

PetSmart has named Phil Bowman as EVP of customer experience, effective June 30. He will report directly to president and CEO David Lenhardt.



Bowman has extensive experience in brand building, digital marketing, e-commerce and customer data analytics, as well as the creation of an integrated customer experience. Most recently, he served as chief marketing officer at TD Ameritrade, one of the world’s largest online securities brokerage companies.



“We’re thrilled Phil will be joining PetSmart in this newly created position,” said Lenhardt. “He will play an important role in accelerating our omnichannel efforts so we are relevant to our customers however and whenever they shop, and in leveraging our customer data to connect in a more personalized way.”



Prior to serving as CMO for TD Ameritrade, Bowman was the SVP of brand, planning and data analytics for TD Bank Group. His experience includes leadership positions with companies such as H&R Block, Sprint and PepsiCo.



“Phil brings the deep expertise needed to develop strategies for creating an unmatched customer experience, both in stores and online, and in developing growth strategies across all platforms,” added Lenhardt.



Bowman earned a bachelor of arts in organizational communications/organizational behavior from Brigham Young University, and a master of business administration with an emphasis in marketing from the University of Virginia, Darden Graduate School of Business Administration.