Barneys New York continues making digital advancements

Barneys New York has re-launched a search function for Barneys.com, developed in collaboration with Rich Relevance, as part of its efforts to offer shoppers a customized digital shopping experience.



The upgraded function leverages site-wide customer behavior and merchant intelligence to create a personalized search experience that goes beyond collaborative filtering.



“Internal search continues to be one of the most important features of site experience,” said Matthew Woolsey, EVP, digital, Barneys New York. “Now, with the ability to deliver personalized, targeted product recommendations, we’ve introduced something new to the digital luxury marketplace that will continue to improve the customer experience for Barneys.com."



The new capabilities were designed, developed and launched using RichRelevance’s personalization platform and flexible APIs. Moving forward, new functionalities will be introduced, including recommendations reflecting each individual’s shopping and buying behavior, as well as relevant editorial content and campaigns. Leveraging content from Barneys’ luxury editorial site, The Window, stories will be geo-targeted or directed to customers in real time based on what they are searching for.