PetSmart names exec VP of customer experience to boost omnichannel effort

Phoenix -- PetSmart has named Phil Bowman to the position of executive VP of customer experience effective June 30. He will report directly to David Lenhardt, president and chief executive officer of PetSmart.



Bowman has extensive experience in brand-building, digital marketing, ecommerce and customer data analytics, as well as the creation of an integrated customer experience. Most recently, he served as chief marketing officer at TD Ameritrade, one of the world’s largest online securities brokerage companies.



“We’re thrilled Phil will be joining PetSmart in this newly created position,” said Lenhardt. “He will play an important role in accelerating our omnichannel efforts so we are relevant to our customers however and whenever they shop, and in leveraging our customer data to connect in a more personalized way.”



Prior to serving as CMO for TD Ameritrade, Bowman was the senior vice president of brand, planning and data analytics for TD Bank Group. His experience includes leadership positions with companies such as H&R Block, Sprint, and PepsiCo.