Consumer Analytics

Tyson’s Corner, Va. - Logan's Roadhouse has selected MicroStrategy's Alert Platform as the foundation for a new customer-focused mobile app. Through its new app, Logan's intends to provide a complete brand experience to mobile consumers.

Using mobile conveniences and marketing features available in the Alert platform, Logan's expects to generate more repeat business, amplify its social presence, and deliver enhanced loyalty services.

Every May, the MIT Sloan School of Management hosts a one-day CIO Symposium where great academic minds mix with great business minds. The result is always an outpouring of IT and business thought leadership, and this year was no exception. A panel of CIOs, including Adriana Karaboutis of Dell and Roger Gurnani of Verizon, discussed what leading the digital enterprise means for today’s top IT executives, and why taking a leading digital enterprise role is so critical. Following are a few insights gleaned from the session:

The technology-driven innovation spree occurring in the retail industry offers merchants, marketers and operators unprecedented shopper insights capabilities — and a host of new opportunities.

The smart shopping brand and magazine All You from Time Inc., doubled its Facebook community during the past year and recently surpassed one million fans.

San Jose Calif. – The states of Connecticut, Florida, and Illinois, are jointly investigating a recent data breach at EBay Inc., and the state of New York is asking EBay to offer free credit monitoring for any customer whose data was exposed.

Target has further strengthened its marketing organization with the hiring of Kristi Argyilan as SVP, media and guest engagement, effective June 2.  

Argyilan will be responsible for leading and integrating the company’s paid, earned, owned and shared media initiatives.

Argyilan comes to the Target from IPG Mediabrands where she was most recently the president, Magna Global, North America. She has also held senior positions with advertising and integrated marketing agencies including Arnold, Hill Holiday, and Goodby, Silverstein & Partners.

Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.

While the brand's "Show Us Your Miller Time" summer-themed campaign includes components from both Twitter and Facebook, it's focusing more on Twitter to reach a specific demographic — guys ages 22 years to 27 years old.

Sunnyvale, Calif. - Modern shoppers have a very low tolerance for poor customer service, and crave a more intimate relationship where retailers know their needs, wants and preferences, and respect their time and business. According to an April 2014 research survey from customer engagement technology vendor Kana Software Inc., when asked about their preferred customer service communication channels used to engage with retailers in the past six months, the channel named most often as most preferred was Web (24.5%), followed by email (17.9%).

San Francisco – Williams-Sonoma had a strong first quarter of fiscal 2014, with net income climbing 17% to a better-than-expected $46.16 million from $39.17 million.

Net sales grew 10% to $974.33 million from $887.8 million, also topping estimates.

Total same-store sales grew 10%. Williams-Sonoma credited much of its success during the quarter to market share gains and advantages conferred by its multichannel operations.

Williams-Sonoma had a strong first quarter of fiscal 2014, with net income climbing 17% to a better-than-expected $46.16 million from $39.17 million.

Net sales grew 10% to $974.33 million from $887.8 million, also topping estimates.

Total same-store sales grew 10%. Williams-Sonoma credited much of its success during the quarter to market share gains and advantages conferred by its multichannel operations.