Consumer Analytics

The National Retail Federation testified before Congress Wednesday on the need to pass a federal data breach notification law that applies to all entities that handle sensitive customer data.

Shoe Carnival credited “favorable weather” with its impressive spike in same store sales in the fourth quarter.

The Indiana-based retailer of moderately priced footwear and accessories reported that net sales in the fourth quarter ended Jan. 31 increased $27.3 million to $227.6 million, compared to the fourth quarter of fiscal 2013. Same store sales increased 9.5%, which exceeded the company’s guidance for the quarter. Earnings per diluted share were 15 cents.

New York -- Retail CFOs expect U.S. consumers’ feverish appetite for online buying to continue its strong upward trajectory in 2015. According to a recent BDO USA survey, nearly four out of five (78%) retail chief financial officers anticipate their online sales to grow. Overall, CFOs forecast an impressive 9.9% boost to e-commerce sales this year. This projected increase comes after the Commerce Department’s estimate of a record-breaking $304.9 billion in U.S. online sales in 2014.
 

Seattle – Starbucks Corp. is publicly calling for better race relations and public discussion of racial issues in the U.S. The company took out full-page advertisements promoting better race relations in the New York Times and USA Today earlier this week, and also is encouraging employees and customers to participate in the effort.

San Jose, Calif. - Customer experience optimization is becoming an increasingly critical discipline as organizations enter a new era of marketing. Ninety-six percent of companies deem customer experience optimization as "important," with more than two in five companies (41%) claiming that this is now a "high priority" for their organization, according to the study.

By Chris Mike, Chirpify

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.

Sports Authority is targeting a new segment of shoppers looking for “athleisure” wear with a new line of plus-size clothing.

The retailer says its new Aspire and Aline Design lines were created specifically for women looking for stylish, affordable and cross-functional yoga and outdoor apparel that can be worn with confidence. The full product assortment is now available exclusively at Sports Authority stores and online at sportsauthority.com.

Menlo Park, Calif. – Facebook has purchased personalized shopping engine TheFind.com, with the intent of making its ad more relevant to individual users. The social media giant will integrate TheFind’s functionality into its personalized ad-matching capability, rather than keep TheFind operating as a separate entity.

In a message on its homepage, TheFind said some employees will make the transition to Facebook.