Consumer Analytics

Retailers and mall owners looking for innovative solutions to understand their performance in context have a new ally in ShopperTrak.

The leading global provider of consumer behavior insights and location-based analytics recently announced plans to launch a customizable benchmarking product called Market Intelligence as part of its Performance Analytics offering.

Hoffman Estates, Ill. — Sears Hometown and Outlet Stores Inc. had a difficult first quarter of fiscal 2014, reporting a substantial decline in net income as well as drops in net sales and same-store sales. Net income declined 75% to $3.7 million from $15 million.

Portland, Ore. — Between 60 and 80% of mobile device users commonly allow mobile location-sharing, with an average location opt-in rate of 62%. According to a study from mobile relationship management software provider Urban Airship, 51% of mobile device users also opt into push notifications.

Opting into both location and push notifications are necessary in order to receive messages based on beacon proximity, current location or location history.

Toronto, Canada — Loblaw Companies Ltd. and LoyaltyOne's Precima merchandising/marketing solutions provider are renewing and expanding their long-term engagement. Precima has been working with Loblaw for a number of years with a focus on developing and executing customer-centric merchandising and marketing strategies.

ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, has signed Journeys as its 1,000th customer. The milestone agreement aims to enhance the in-store customer experience at more than 1,000 North American locations of the specialty lifestyle retailer.

U.S. retailers reported 5% year-over-year growth in general merchandise, apparel, furniture and other (GAFO) retail sales. According to monthly figures from in-store retail analytics provider Euclid, shoppers made fewer trips to the store than expected, but were very engaged and showed a lot of intent to buy.

Euclid also reported 7% growth year-over-year in clothing and apparel sales and 2% growth year-over-year in general merchandise sales. Shopper traffic declined 11% compared to the same month last year, as travel plans appeared to cannibalize leisure time.

Loblaw Companies Ltd. and LoyaltyOne's Precima merchandising/marketing solutions provider are renewing and expanding their long-term engagement. Precima has been working with Loblaw for a number of years with a focus on developing and executing customer-centric merchandising and marketing strategies.

By Eric Larson, Chief Revenue Officer, HelloWorld

The retail industry has experienced a massive shift in recent years, with mobile and social technology bringing both change and opportunity in how consumers research, browse and buy. With today’s new level of price transparency, and the competition always just a tap away, retailers are feeling the pressure.

ECRM compared retail circular advertising in May 2013 versus May 2014 and noted trends occurring across top retail chains. Walmart experienced a 90.1% increase in ads per circular, largely due to a reduction in the number of circulars from 10 in May 2013 to six in May 2014. Despite this decrease, overall page count remained fairly stable. These fewer, lengthier circulars were the result of an increased willingness to promote a number of categories within one circular. Eight of last May’s 10 circulars consisted of four pages or fewer.

Walmart plans to roll out Savings Catcher nationwide later this summer. The receipt comparison tool is designed to eliminate the need for customers to visit multiple stores to find low prices, the company said at one of its annual shareholders events.
 
Built on proprietary technology, Savings Catcher looks at other retailers’ ads and gives customers an eGift card for the difference if a competitor’s offering is lower than the price they paid at Walmart.