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Loblaw expands use of Precima


Toronto, Canada — Loblaw Companies Ltd. and LoyaltyOne's Precima merchandising/marketing solutions provider are renewing and expanding their long-term engagement. Precima has been working with Loblaw for a number of years with a focus on developing and executing customer-centric merchandising and marketing strategies.

The collaboration is designed to help Loblaw better understand its customers and incorporate these insights into key business decisions with the goal of enriching the shopping experience. Further, through the Loblaw TopShelf Portal, powered by Precima, custom reports have been made available to vendors to drive immediate and actionable insights.

"At Loblaw, we believe in the need to speak to the individual,” said Uwe Stueckmann, senior VP, marketing, Loblaw. “Our work with Precima allows us to do so and to provide innovative programs that are relevant and personalized to our customers. We're looking forward to continuing our engagement with Precima and leading the path in customer-centricity."

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