Consumer Analytics

New York — Managed analytics provider Ugam is releasing a comprehensive electronics category intelligence solution which provides product pricing, assortment and content intelligence to help electronics retailers determine which products to offer, at what prices to sell them, and how to best describe them in order to optimize margins and maximize profitable conversion rates.

Chicago — BrightTag, a provider of real-time, cross-channel marketing technologies, has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers. The company also unveiled its Open Data Platform, a patented suite of products designed to help brands make their data and marketing technologies work better together to drive increased engagement, loyalty and conversions.

Digital business company Acquia launched Acquia Campaign Cloud, offering customers a software as a service that it says is faster and more affordable than similar products like the Adobe Marketing Cloud.

With a single dashboard that’s meant to help manage client campaigns, as well as templates and multichannel delivery opportunities, and the company’s Cloud Site Factory powers the Campaign Cloud. The new service also comes with Acquia Lift and the recently acquired TruCentric, which personalizes experiences with content.

Minneapolis — Target Corp. has named Brad Maiorino as senior VP, chief information security officer, a new position added as the chain overhauls its security department in the wake of its data breach.  Maiorino comes to Target from General Motors,  where he was the company’s chief information security and information technology risk officer.  Prior to that, he was the chief information security officer at General Electric.

Salt Lake City — Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate entity known as InMoment. InMoment provides a cloud-based customer experience optimization platform, the Experience Hub.

New York — More than eight in 10 (83%) consumers prefer shopping in traditional grocery stores. However, a new survey of more than 1,000 consumers from PwC, “Front of the Line: How Grocers Can Get Ahead for the Future,” indicates more than half of the shoppers surveyed complained of long lines and crowded stores.

Deerfield, Ill. — Market6, a provider of Web-based retail analytic applications, is introducing Market6 Vantage, a suite of retail analytic applications that automate and simplify joint business planning and retailer/supplier collaboration. Vantage is designed to enable retailers and their suppliers to streamline their collaboration efforts to build and execute more effective and profitable shopper-centric merchandising plans.

San Luis Obispo, Calif. — Shopatron, a provider of cloud-based distributed order management solutions, is releasing a free inventory visibility API. Shopatron Retailer Inventory Lookup is a cloud-based solution that offers enterprise-wide inventory visibility and also provides retailers with actionable analytics to improve in-store operations, stocking, merchandising and product marketing.

The solution enables retailers to instantly connect customers with local, available inventory.

Target has bolstered its digital security efforts with the appointment of former General Motors and General Electric executive Brad Maiorino to the newly created role of SVP and chief information security officer.

While the mantra of “keep it simple, stupid” has long been a staple in the world of business, the message of the recent SAP Sapphire 2014 conference in Orlando could be summed up as “keep it simple, smart.” Speakers throughout the three-day event stressed how leading-edge technology allows enterprises to operate with a previously unavailable simplicity and flexibility, providing new and exciting capabilities.  Here are a few examples.