Marketing solutions provider BrightTag becomes Signal

Chicago — BrightTag, a provider of real-time, cross-channel marketing technologies, has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers. The company also unveiled its Open Data Platform, a patented suite of products designed to help brands make their data and marketing technologies work better together to drive increased engagement, loyalty and conversions.



Signal also introduced new capabilities in its Open Data Platform that enable marketers to simultaneously collect, connect and act on customer engagement data, across channels and devices in real-time.



"Signal works with leading brands around the world that tell us they've typically invested in about 17 different marketing technologies to the tune of tens of millions of dollars," said Mike Sands, Signal's president and CEO. "These technologies are critical solutions for email, CRM, media, mobile, search marketing and more. But the process of integrating them is so daunting for marketers that few technologies actually are able to talk with one another."



Inventory/data collection technology vendor RGIS L.L.C. and electronic shelf labeling (ESL) provider SES have launched a new global partnership. The partnership extends to all segments of retail, including both grocers and non-food retailers.