Consumer Analytics

Atlanta -- GBT Realty Corporation acquired a 1.7-acre site in East Cobb County, Atlanta, at the intersection of Roswell Road and East Cobb Drive near Johnson Ferry Road. Currently the site of a 10,240-sq.-ft. building occupied by Chuck E. Cheese’s, the firm plans to redevelop the parcel with demolition slated this spring.  

GBT acquired the site from Empress Theatres for $1.65 million. No additional terms were disclosed.

Shoppers had a hankering for more yogawear during the holidays, as retailer Lululemon saw better-than-expected traffic and results for the fourth quarter.

Net revenue for the quarter increased 16% to $602.5 million from $521 million in the fourth quarter of fiscal 2013. Same store sales increased by 8% for the fourth quarter.

Washington, D.C. -- An overwhelming majority (70%) of consumers around the globe say that the best way retailers can add value to their shopping experience is to provide easy access to information about their products and services, both online and in stores. That’s one of the key takeaways of a new consumer research study by Oracle.

New York -- U.S. companies spend $2 billion on loyalty programs, but the investment isn’t yielding the type of increased engagement which drove implementation of the programs, according to a new report from Capgemini Consulting. For example, the firm found that the average U.S. household is a member of 21 loyalty programs, but only actively uses 44% of them.

Retailers are surely getting tired of hearing about how their digital capabilities fall short of customer expectations but that familiar drumbeat is contained in a new report from Capgemini Consulting called, “Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age.”

Reading, Pa. -- Specialty retailer Soft Surroundings has chosen Ambius Premium Scenting to enhance the shopping experience for its customers at all 18 retail locations. The scenting is designed to create greater customer dwell time and increase purchasing intent for this innovative retailer.

Facebook is aiming to revolutionize the way customers communicate with retailers by re-inventing the customer service platform.

The tech giant is inviting retailers and other companies to develop software that allows customers to communicate instantly with them through Facebook Messenger. Facebook and its partner Zendesk, a customer service platform firm, are teaming up to allow businesses to provide scalable and responsive customer service to the more than 600 million people worldwide who use Messenger.

New York -- Facebook hopes to transform the way  customers communicate with retailers by re-inventing the customer service platform. Facebook and its partner Zendesk, a customer service platform firm, are teaming up to allow businesses to provide scalable and responsive customer service to the more than 600 million people worldwide who use Facebook's popular Messenger app. The social media giant is inviting retailers and other companies to develop software that allows customers to communicate instantly with them through Messenger.