Acquia launches Campaign Cloud

Digital business company Acquia launched Acquia Campaign Cloud, offering customers a software as a service that it says is faster and more affordable than similar products like the Adobe Marketing Cloud.



With a single dashboard that’s meant to help manage client campaigns, as well as templates and multichannel delivery opportunities, and the company’s Cloud Site Factory powers the Campaign Cloud. The new service also comes with Acquia Lift and the recently acquired TruCentric, which personalizes experiences with content.



"[Campaign Cloud] puts the pressure on agencies to build and deploy beautiful, content-rich and commerce-ready campaigns in record time and at a much lower total cost,” Acquia’s VP of global channels, Joe Wykes said. “Agencies rely on Acquia Campaign Cloud to create extraordinary, engaging work that drives measurable results for their clients."