Salesforce.com releases retail CRM tool

San Francisco - Salesforce.com has released Salesforce1 for Retail. Retailers can now leverage Mobile Clienteling and Salesforce Communities for Retail to help build one-to-one relationships with shoppers anytime, anywhere and on any device.



Mobile Clienteling will provide sales associates with a 360-degree view of customers, including their location, purchase history, shopping preferences, social profile, browsing history and personal information such as anniversary dates and birthdays. Now retailers will be able to create 1:1 relationships with their customers and deliver an amazing shopping experience across every channel. With Mobile Clienteling, store associates will be able to:



Salesforce Communities for Retail enables retailers to create custom social and mobile communities that enable customers, partners and employees to connect with their brand and collaborate with one another. Shoppers will be able to connect with a brand and each other to find answers to their questions, get personalized product recommendations and access a retailer’s latest promotions, all from their mobile device.



Meanwhile, a retailer’s network of merchants, distributors and suppliers will have instant access to inventory data, a knowledge base of articles and the ability to collaborate with one another. Retail employees will have a single platform where they can collaborate with one another from any location.



In addition, Capgemini and PwC are leveraging the Salesforce1 Platform to build new retail solutions. Capgemini ClientAssist helps store associates upsell and deliver a better and more intimate level of customer service, while PwC’s Total Retail Clienteling provides an integrated and personalized customer experience across store, social and mobile channels.