Consumer Analytics

Dallas - Society Bakery is using the mobile Cartwheel Register checkout app from Tantrum Street to conduct transactions via smartphones and tablets. The app includes a back-end system offering reports such as costs, sales information, and item management, available both immediately via phone and emailed daily.

Society Bakery has improved ordering, checkout and reporting functions since rolling out Checkout Register.

By Charles Tendell, Azorian Cyber Security

So the news is out that Facebook is testing a new “buy” button designed to help businesses drive sales in News Feed and on Pages. This feature will let consumers click the “Buy” button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

Brisbane, Calif. – Bebe Stores Inc. plans to roll out the digital experience management platform from Qubit. Qubit's technology helps marketers gain a deeper understanding of customer data to optimize the customer experience based on insights and intelligence.

Chicago – Physical stores continue to be customers’ preferred shopping channel and a place where the most significant consumer and retailer value is created, according to a new report by A.T. Kearney.

The firm’s “Omnichannel Shopping Preferences Study” found that stores play a crucial role in online purchases, as two-thirds of customers purchasing online use a physical store before or after the transaction. The survey covered all age segments — teens, Millennials, generation X, baby boomers, and seniors.

London -- Fifty-four percent of online shoppers feel that they are more conscious of their security online compared to 12 months ago, following a string of high-profile security breaches at various international retailers and brands. Of the 2,000 online consumers surveyed as part of EDigitalResearch's and IMRG's EcustomerServiceIndex, half (50%) felt that retailers should be doing more to keep them safe online, especially in the wake of yet more data and security breaches in 2014.

Denver – Auto repair services retailer Meineke has been ranked as the national, multi-location brand that performs best in digital marketing in a survey by location marketing automation provider Placeable. The company’s NatLo Top 30 identifies and ranks the most successful large digital marketers in the U.S. by using a set of local search and location-based marketing criteria to assess their performance.

Boston – Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing. The new QuickPivot platform enables marketers to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.

Menlo Park, Calif. -- Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

Revenue from advertising was $2.68 billion, up 67% from last year. Mobile advertising revenue represented 62% of Facebook’s ad revenue in the second quarter, up from 41% in the year-ago period and 59% in first quarter 2014. Payments and other fees revenue was $234 million, a 9% increase from the same quarter last year.