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Consumer Analytics

  • Tech Guest Viewpoint: Did Lilly for Target Generate Brand Love?

    By Sherrie Mersdorf, director of marketing, NewBrand

  • Grotto Pizza rewards all customers with Paytronix

    Rehoboth Beach, Del. - Grotto Pizza has leveraged the Paytronix Rewards Platform to implement a multi-tiered loyalty program that enables the chain to reward year-round diners without heavily discounting seasonal guests. In particular, the “Winter Wednesday” promotion has enabled Grotto Pizza to increase off-season traffic on what was its slowest day of the week by 84%.

  • MasterCard buys cloud analytics firm Applied Predictive Technologies

    Purchase, N.Y. - MasterCard will acquire cloud-based analytics provider Applied Predictive Technologies (APT) for $600 million.

    APT’s Test & Learn platform enables users to apply analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.

  • Ace named America's favorite home improvement store

    Ace Hardware is America’s favorite home improvement store and Costco is the favorite for home furnishings, according to a new survey by Market Force Information.

  • Valpak launches Apple Watch coupon app

    St. Petersburg, Fla. -- Valpak’s new coupon app for Apple Watch will deliver watch wearers savings in a high-tech way for the traditional coupon-mailer.

    The coupon app will be available for download for Apple Watch and will mark an early Apple Watch entry for coupon companies.

  • Kroger ends joint venture with Tesco’s Dunnhumby, starts customer data subsidiary

    Cincinnati -- Kroger said Monday that it has ended a 12-year joint venture with British consumer data company Dunnhumby and launched its own customer data subsidiary.
     
    The new subsidiary will help Kroger set prices in stores and decide which shoppers get certain coupons.  The ending of the joint venture comes after Dunnhumby's parent company, Tesco PLC, said it was seeking strategic options for Dunnhumby.

  • Report: eBay supports Google over Brussels antitrust probe

    New York -- A report by Financial Times revealed that eBay’s CEO John Donahoe spoke out in support of Google as the search-engine giant defends itself in an antitrust case lodged in Brussels, Belgium.

  • Retailer’s Guide to Understanding EMV Chip Acceptance Solutions

    By Xavier Giandominici, FIME America

    The U.S. is migrating to EMV chip technology to reduce counterfeit card fraud and promote global interoperability. And though the transition is more than three years in, many small and midsized merchants, VARs, ISOs and ISVs are only starting to learn about the EMV standard and beginning implementation project plans.

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