Consumer Analytics

Mountain View, Calif. – Target’s back-to-school ad “Supplies They Need” resonated most with consumers among all back-to-school ads in 2014. According to TV and video advertising analytics provider Ace Metrix, consumers awarded an Ace Score of 673 to the Target spot.

Plug and Play helps bring together retailers and startups who offer specific technology and expertise that can relieve their pain points. In each issue of our Customer Disruption e-newsletter, we will provide you a brief Q&A with the CEO of a Plug and Play startup, explaining how their company assists retailers in succeeding in today’s disruptive customer environment.

This week’s CEO Corner features three questions with Saurin Shah, CEO of Sift.

What does your company do?

Washington, D.C. -- Household purchases unexpectedly fell 0.1% in July, after rising 0.4% the prior month, according to figures released by the Commerce Department. It was the first drop in six months. On a more positive note, confidence among households hit a seven-year high in August, according to the Thomson Reuters/University of Michigan's consumer sentiment index.

Nordstrom Inc. has become the first retailer to launch the Like2Buy platform, which allows Nordstrom.com customers to directly purchase items featured on the retailer’s Instagram page. The commerce-enablement of visually oriented social platforms, such as Instagram, Pinterest and Vine, is an inevitable development as social media becomes more focused on photos and videos and less on text. The preference most Millennials have for visually oriented social media reinforces the value that commerce enabling these platforms has for retailers.

RetailMeNot, a provider of digital offers, has unveiled an upgraded, redesigned app for iPhone and Android phones.

Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has added Morrisons to its list of clients.
 
Profitero will provide competitor market data to Morrisons via its Price Intelligence solution, enabling the supermarket to match online shoppers’ favorites from their usual list of purchases at another supermarket. With one click, online shoppers can import their shopping lists into the Morrisons’ website.

The Home Depot is the latest major retailer to investigate what looks like a data breach.

The Atlanta-based retailer is looking into the matter and also working with law enforcement and bank investigators.

"Protecting our customers' information is something we take extremely seriously, and we are aggressively gathering facts at this point while working to protect customers,” the retailer said in a statement.

St. Louis – Brown Shoe Company increased net income 17% to $18.1 million in the second quarter of fiscal 2014, from $15.4 million in the same period the prior year. Net sales rose 2% to $635.9 million from $621.7 million, while same-store sales at its primary Famous Footwear brand climbed 1.6%.

Brown Shoe credited back-to-school sales at Famous Footwear, supported by a strong omnichannel customer experience, as helping to drive second quarter results. Brown expects positive same-store sales growth at Famous Footwear in the third quarter.

Destination XL president and CEO David Levin credited increased traffic and higher conversion rates for helping drive sales in the second quarter.

Although charges related to the decision by Destination XL to exit the Sears Canada Direct business resulted in the retailer’s net loss growing to $4 million in the quarter, from $1.6 million a year earlier, total sales fared better, increasing 6% to $103.7 million, compared with $98 million in the second quarter of fiscal 2013. Same-store sales rose 7%.

Walmart’s senior director for payment strategy Reed Luhtanen is among a group of notable speakers scheduled to gather in Washington, D.C. September 10 to explore vulnerabilities and challenges faced by merchants and payment industry professionals.