Consumer Analytics

Chicago -- Retail was the most compromised industry in 2014, making up 43% of breach investigations, according to a study by Trustwave that gathered data from 574 breach investigations the company conducted in 2014 across 15 countries. Retail made up 43% of the investigations, followed by food and beverage, which made up 13% of the investigations.

The “2015 Trustwave Global Security Report” found that 64% of the breaches in the retail industry were of e-commerce assets and 27% were of POS assets.

New York -- Twitter announced on Wednesday that its advertisers can use the data the social giant has been collecting on which apps its users download for targeted ads.

If you’ve been following any recent mobile developments, you know that beacons aren’t just the next big thing – they’re here, right now. Ever since Apple introduced their iBeacon technology, the buzz has been getting louder, and in the last few months, more and more brands and businesses have been experimenting with them.

California-based regional grocery chain Raley’s Supermarkets is overhauling its e-commerce capabilities to offer customers a "seamless shopping experience."

State College, Pa. - Consumers are spending 5% less time in supermarkets, compared to the previous year. Concurrently, the sixth annual C-Store MegaStudy from VideoMining Corp. found that shoppers' time in convenience stores increased 6% from the previous year.

VideoMining integrates behavioral data with a range of other data sources, including transaction data and exit interviews. In the C-Store MegaStudy, for example, this integration showed a correlation between time in store and average dollar basket size, which grew by 9%.

Salisbury, N.C. – Food Lion has launched a new, enhanced website focused on easing the process of shopping for and preparing dinner. The new website, built on customer feedback, offers shoppers a personalized experience when they log in.

We are in a golden age of big data and analytics in which technology enables retailers to be more lean, efficient and competitive than ever. There are companies with solutions that address everything from pricing optimization and marketing effectiveness to optimal modular assortments and cybersecurity threats.

Deerfield, Ill. - Walgreens is collaborating with the new social competition app Challenged to challenge customers to bring their best summer beauty tip to life in a 12-second video using either Circa Beauty or Nonie Creme Colour Prevails products. Beauty expert Lauria Locsmondy of the Walgreens Social and Content creative team will judge the top 3 "viewed" Beauty Challenge videos submitted based on use of Circa and/or Colour Prevails items as primary component of the look, clear steps to achieve the look, and summer-relevant look.