Consumer Analytics

Los Angeles – Cart abandonment is a problem that continues to plague online retailers, but some answers may have been uncovered. A site abandonment survey of more than 60,000 e-commerce shoppers by Bizrate Insights, a division of retail marketing solutions firm Connexity http://connexity.com/ (formerly Shopzilla), found that retailers can reduce abandonment by targeting customers who visited with the intent to buy, but didn’t complete a purchase (“true abandoners”).

Seattle – Amazon.com is always trying to improve its overseas operations, and now the e-commerce titan is “getting the picture” in the U.K. market. According to TechCrunch, Amazon has opened a 46,000-sq.-ft. photography studio in London.

Palo Alto, Calif. – Driving ROI from in-store promotions requires a deep understanding of consumer behaviors and needs.

In a new infographic, promotional technology and services provider Eversight offers nine behavioral insights to help retailers more effectively target consumers with their in-store promotional campaigns.

Click here for the infographic. 
 

Rockville, Md. - Shifting household dynamics are changing the way Americans shop for groceries, with moms no longer always assuming this role exclusively. According to market research publisher Packaged Facts, the percentage of men who are now the primary shoppers in their households has more than doubled in the past two decades.

San Jose, Calif. – Back-to-school shoppers are doing their homework online before making purchases. According to research from store analytics provider RetailNext, 73% of consumers research online and then buy back-to-school items in the store.

In addition, 32% of college shoppers plan to comparison shop online to make sure they get the best pricing, up from 28% in 2014. More than 31% of K-12 school shoppers will compare prices online, compared with 30% last year.

Other notable findings include:

Boston-based sporting goods retailer City Sports has a new tech partner to help the company offer a more personalized shopping experience across channels.

City Sports says it has selected BlueConic as the platform to translate customer intent into action.

Framingham, Mass. – The future of technology looks cloudy, and IT professionals should be pleased. In a new study, International Data Corporation (IDC) predicts the number of new cloud-based solutions will triple in the next four to five years.    

Cupertino, Calif. – Sales of gadgets such as iPhone, iMac and the new Apple Watch, as well as services, helped propel Apple’s strong performance during the third quarter of fiscal 2015. Net income soared 39% to $10.7 billion from $7.7 billion the same quarter the prior year, aided by costs and taxes that did not increase as fast as sales.   Revenue increased 33% to $49.6 billion, from $37.4 billion.