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Revionics adds Brand View as data partner


Price and promotion tracker Brand View has joined the Revionics’ Competitive Data Partner program to enhance the competitive intelligence available to retail clients.

Revionics is a provider of merchandise optimization solutions and its Competitive Data Partner program is an offering that enables retailers of all sizes to seamlessly incorporate competitive data into their positioning strategies at the speed, scale and frequency necessary to capitalize on fast-changing market conditions. Brand View is a leading international provider of pricing and promotion information.

“Reacting to pricing data that is readily consumed by shoppers, available online and often advertised by rival stores is critical,” said Bruce Dove, president of Brand View. “Understanding the competitive price and promotion landscape for key lines, as well as optimizing the price of all lines by category, can quite simply transform profits and sales.”

Retailers are able to increase sales and grow margins by combining the quick and efficient collection of real-time online competitor price intelligence with demand-based science and predictive analytics to surgically execute competitive price strategies, according to the companies. Brand View and Revionics contend they are able to seamlessly combine competitor data with price management and optimization in a unified solution enabling retailers to make faster, more profitable pricing decisions and maximize sales.

“Together our solutions will drive more precise pricing and promotion decisions that deliver improved profits, margins and customer loyalty,” said Marc Hafner, Revionics’ CEO.

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