Marketplaces outstrip digital growth in November

Online sales at third party marketplaces grew faster than the overall industry, according to cloud-based e-commerce solutions provider ChannelAdvisor.

The digital measurement firm reports that November was a mixed month for e-commerce channels. But Amazon, Google Shopping and Other 3PMs (third party marketplaces) grew materially faster than the 16% e-commerce baseline growth rate comScore had predicted.

Specifically, ChannelAdvisor reports:

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  Amazon: Amazon’s November same store sales came in at 35.7%, an increase compared to October’s 32.4%.


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  EBay: eBay’s November came in at 9.8%, up from October’s 4.4% and below the e-commerce growth rate.


• 
  Other 3PM: 3PM continued strong growth in November, coming in at 41.6%, a decrease from October’s 65.5%. They are growing at three times the pace of e-commerce.


• 
  CSE: Comparison Shopping Engines came in at 12.3% for November, up from October’s 4.2%. This was largely driven by weakness in the traditional CSE segment that over-shadowed strength in Google Shopping.


• 
  Search: Search came in at 15.6% for November, an increase from October’s 6.7% y/y growth.