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Marketers missing out on big opportunity by ignoring this group
Single adults, a lucrative demographic that now comprises half the U.S. population, continues to be overlooked or misrepresented by U.S. marketers and retailers, according to a report by retail marketing agency TPN and market insights firm C+R Research.
The study, "Millions of Singles, Billions at Stake: The Rise of the New Independents," busts myths and stereotypes to help brands and retailers understand, engage and celebrate singles.
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Z Gallerie keeps content current with Aptos
Specialty home furnishings retailer Z Gallerie has long operated a catalog and e-commerce site along with 57 physical stores, but the Los Angeles-based chain wants to update for the omnichannel era.
Thus Z Gallerie has selected the full suite of Aptos retail solutions in a full-service Software-as-a-Service (SaaS) model to help the retailer streamline, optimize and integrate its omnichannel retail operations, while supporting new means of engaging with its customers.

