Consumer Analytics

By Marcel Munoz, CTO, Thanx Media

2014 was an interesting year in e-commerce. Who would have predicted that mobile commerce would explode the way it did? Advances in technology continue to influence consumer behavior and in turn their preferences are driving innovation in software and hardware.

Prepaid payment provider Blackhawk Network has created a new division dedicated to providing customized engagement, incentive and rebate programs for consumers, employees and sales channels.

The Retail Industry Leaders Association (RILA) says retailers support a strong pre-emptive federal data breach law that allows for reasonable and clear notice triggered by potential customer harm.

In testimony this week before Congress, Brian Dodge, executive VP at RILA, will focus on retailers’ priority of supporting a strong preemptive federal data breach law that allows for reasonable and clear notice triggered by potential customer harm.

For many supermarkets, having an effective grocery shopping app is a key component of their omnichannel toolkit. But how to design it?

Retailers could learn from Favado 2.0, a redesigned version of the grocery community savings app by savings.com. The sale and coupon data in Favado 2.0 is aggregated by grocery savings experts throughout the country and presented in a new visual format.

Louisville - Gasoline and convenience-store chain Thorntons Inc. is receiving its own refreshing results from its Paytronix-powered “Refreshing Rewards” loyalty program. Since the program was launched in September 2014, Thorntons Refreshing Rewards program managers have been successfully using targeted promotions to get members to visit more frequently and are leveraging program data for category management.  

New York -- In today's data-filled world, many retailers are missing some of the most basic — and important — metrics of all: store data and conversion rates. Join this Chain Store Age Webinar on Jan. 29, 2 p.m. (EST), and learn how the insights gained from this data can give companies an edge in today's hypercompetive, omnichannel retail environment. Analytics expert Mark Ryski will discuss how insights from store traffic and conversion analytics can help retailers deliver better results.

New York – Consumers mostly spent within their means during the 2014 holiday season. Only one-in-six Americans spent more than expected this holiday season, according to a new Bankrate.com report.  

This is consistent with readings in previous years. Millennials (Americans ages 18-29) were twice as likely as those ages 30-49 to have spent more during the holidays than intended. Overall, one-in-four Americans spent less than expected this holiday season.

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested.

A desire to accelerate the execution of online marketing campaigns and provide “experiential commerce” prompted Office Depot to use a solution developed by Web content management company CoreMedia.

Late last year and within a short period of time, CoreMedia’s LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content, according to a press release from the companies.

Making sense of promotional activity can be challenging given the abundance of new variables to consider which is why a recent change from Efficient Collaborative Retail Marketing (ECRM) is much needed.

ECRM, a leader in business innovation and technology, enhanced its data and analytics website at www.ECRMdata.com with new functionality, increased retail coverage and ease of use.