Favado grocery app gets an update

For many supermarkets, having an effective grocery shopping app is a key component of their omnichannel toolkit. But how to design it?

Retailers could learn from Favado 2.0, a redesigned version of the grocery community savings app by savings.com. The sale and coupon data in Favado 2.0 is aggregated by grocery savings experts throughout the country and presented in a new visual format.

"With the technology available today, there is an enormous opportunity to make couponing and grocery savings more accessible to everyday people who want to save money but may not know where to begin," said Loren Bendele, president of Savings.com. "With Favado 2.0, we've reconsidered both the design and the content to empower all shoppers to save like the pros."

New features in Favado 2.0 include crowdsourced trending sales, as well as instant coupons available for download and storage to loyalty reward cards. The app aggregates more than 50,000 deals daily from more than 65,000 stores nationwide, including Target, Walmart, Whole Foods, CVS, and Meijer.

Favado is available for free on the App Store for iPhone as well as in Google Play for Android devices.