Consumer Analytics

Plano, Texas – Meet the new catalog, same as the old catalog. The J.C. Penney Co. Inc. is reportedly bringing back its print catalog, often referred to as the “big book,” which the retailer discontinued in 2010.

Belmont, Mass. – To ensure coupon redemption, retailers may want to take a mobile approach. A recent study of retailers using CodeBroker mobile marketing solutions showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in redemption rates as high as 50%.

The study also showed that multi-channel promotions are highly effective in increasing redemption rates, while on-demand offers, in which consumers request a coupon, have the highest average rate. Other key findings include:

The obituary for the printed retail catalog might have been a bit premature, if J.C. Penney is correct.

The retailer is reportedly bringing back its big glossy paper catalog after new evidence surfaced suggesting that print catalogs drive sales, the Wall Street Journal reports.

Retailers at NRF’s Big Show are hearing a lot about “machine learning.” But what is it and how does it help retailers grow sales?

Machine learning, in which supercomputers learn from mining masses of data on the cloud without human intervention, unlocks insights into consumer demand.

Home Depot’s CEO Craig Menear will take over as chairman of the board when Frank Blake retires Feb. 2.

Menear, formerly head of Home Depot’s retail operations, was named Blake’s successor as CEO in August, and the company said at the time that Blake would remain as chairman. Menear took over the CEO role at the beginning of November.

The ability to create an integrated and personalized user experience across all channels is the promise of a new omnichannel grocery solution from Grid Dynamics.

With the supermarket world evolving rapidly and shoppers demanding increased integration between physical and digital, Grid Dynamics released its Omnichannel Grocery Platform as an extension of the SAP hybris ecosystem of solutions. Citing statistics from BI Intelligence, Grid Dynamics said 3.3% of current U.S. grocery spending is online and that figure is projected to increase to 20% by 2018.

New York - Online specialty apparel retailer Bare Necessities is using the Experian Marketing Suite to plan, manage, execute and optimize all of its customer interactions in real time across any channel, all from within a single system. The Experian platform integrates customer data from any source and channel into an always-fresh central repository or more effective targeting, triggering and personalization of marketing campaigns.

New York -- In today's data-filled world, many retailers are missing some of the most basic — and important — metrics of all: store data and conversion rates. Join this Chain Store Age Webinar on Jan. 29, 2 p.m. (EST), and learn how the insights gained from this data can give companies an edge in today's hypercompetive, omnichannel retail environment.

Solid sales of televisions and mobile phones in stores and online drove better than expected top line growth at Best Buy during the holidays with details on profitability yet to come.

The company said same-store sales grew 3.4% in the United States over the holidays (Nov.-Dec.) as it sold more large-screen TVs and mobile phones.

Overshadowed by Target’s bombshell announcement to exit Canada, the retailer said U.S. sales – and profits – were much better than expected during the holidays.

The favorable combination of increased traffic and stronger than expected digital sales enabled the company to produce a 3% same store sales increase during November and December versus an earlier forecast which called for 2% growth.