Consumer Analytics

The Finish Line Inc. is continuing its efforts to become an omnichannel lifestyle experience with a new social media campaign.

For the second year in a row, Finish Line customers will be able to demonstrate their basketball skills via social media platforms by using the hashtag #theFundamentals on Twitter and Instagram, or submitting them via Snapchat. The digital entries will be judged by a group of NBA athletes.

It’s not your imagination – a lot of new players are entering the mobile payment market.

eBay is targeting consumers across digital and physical channels this holiday season with a new online holiday hub and even in-person selling stations.

Through Jan. 1, 2016, eBay is running a multifaceted holiday campaign called “Wish Bigger.” A central feature is a holiday-specific shopping site, eBay.com/holidays, which will offer features such as a soon-to-launch holiday heat map that will track what eBay customers are wishing and shopping for coast-to-coast on a weekly basis.

Mobile payment keeps getting more popular, at least on the provider side.

According to Re/Code, Amazon.com is launching a mobile “Pay with Amazon” button that will let consumers automatically use their Amazon payment information to make purchases on other retailer’s e-commerce apps. While not exactly a mobile wallet app, the Pay With Amazon button is definitely an attempt to obtain a piece of the mobile payment market which Apple, Samsung, Google, and several other entities are trying to take an early lead in.

It’s not your imagination – a lot of new players are entering the mobile payment market. In the past few months, entities including Google, Samsung, Capital One, and J.P. Morgan Chase & Co have launched or announced plans to launch new mobile payment solutions. And retailer-backed Merchant Customer Exchange (MCX) expanded trials of its CurrentC mobile payment app this summer. Retailers like Starbucks are bypassing the middleman entirely and offering mobile payment from their own proprietary e-commerce apps.

Although social commerce is still relatively new, it appears to be quickly gaining acceptance with consumers.

According to a new survey of more than 1,500 U.S. consumers from Citi Retail Services, social commerce, or the concept of using social media to drive sales, is evolving and growing at a faster pace than all other online channels. And shoppers are buying in.

A new e-commerce integration will empower online retailers to sell goods directly through Instagram.

Springbot, an e-commerce marketing platform designed for online stores, has integrated with Instagram to allow the creation of customized shopping pages through a Magento or Shopify merchant’s Instagram profile. Springbot already provides the tracking of revenue attribution for retailers on Facebook, Pinterest and Twitter.

Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.