Office Depot reveals digital content upgrade
A desire to accelerate the execution of online marketing campaigns and provide “experiential commerce” prompted Office Depot to use a solution developed by Web content management company CoreMedia.
Late last year and within a short period of time, CoreMedia’s LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content, according to a press release from the companies.
"As a global company, Office Depot, Inc. is continually seeking opportunities to improve the customer shopping experience on Officedepot.com while optimizing the internal processes that support them," said Richard Polly, senior director of e-commerce at Office Depot. "CoreMedia's digital engagement solution was a natural fit for us due to its ease of integration into our existing systems and reduced time-to-market."
Office Depot said it selected CoreMedia LiveContext software to help enhance the customer shopping experience by streamlining the collaboration between its online authors to ensure faster time-to-market for executing integrated campaigns.
CoreMedia LiveContext is designed to enable e-commerce and marketing professionals to augment their online e-commerce product catalogs with marketing content to address the needs of their online shoppers.
"Meeting today's online retail needs and time to market requirements can be difficult, especially with so many parts of the organization taking an active role in delivering the experience for their customers. We are very pleased to prove that CoreMedia's experience in integrating with leading e-commerce vendors could be leveraged with Office Depot's custom e-commerce solution," said Gerrit Kolb, CEO of CoreMedia. "CoreMedia's LiveContext solution is easy to deploy and provides a single user interface ensuring that both business and technical users have the right resources at their fingertips to deliver a stronger, stickier and more profitable online shopping experience."
The software developer contends its latest release allows businesses to leverage experiential commerce to connect customers with an engaging experience through the seamless blending of brand, content and community resulting in increased visitor traffic, brand awareness, sales and customer loyalty. The application’s three foundational components include visual engagement, immersive content and incremental innovation.