Consumer Analytics

Musicians are notoriously individualistic people, and specialty instrument retailer Guitar Center is launching a redesigned website with this user base in mind.

Westlake Village, California-based, 270-store Guitar Center has launched a new redesigned website with a more seamless omnichannel user interface. Based on the current Oracle Commerce platform, the redesign is the result of a two-year initiative that involved customer insight and user experience teams, both of whom worked together with end-users and consultants.

The Amazon Echo smart home device represents a potential threat to Amazon’s competitors, but sales are sales.

Amazon Echo will be available in more than 3,000 stores around the country in time for the holiday shopping season. Select locations of ABT, BJ’s Wholesale Club, The Home Depot, Staples, Sears, Brookstone, RadioShack, Fred Meyer, Fry’s, Hhgregg, P.C. Richard & Son, and R.C. Wiley will offer Echo.

Visual social media network Instagram is taking a new step toward becoming a platform for commerce.

Instagram has launched a new program called Instagram Partners that is designed to help companies advertise on the social network. Each certified partner must have expertise in at least one of three defined areas: ad tech (buying and selling ads at scale), community management (managing comments and gaining consumer insights), and content marketing (sourcing and delivering content at scale).

Personalized shopping app ShopAdvisor and Elle magazine are turning readers into brick-and-mortar shoppers.

Elle and ShopAdvisor have released results of the August 2015 “Shop Now With Elle” proximity mobile marketing program. The program connected consumers to retailers and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences.

Pier I Imports is getting personal in its online marketing efforts, delivering individualized content to customers that is based on their previous shopping activity.

The retailer has partnered with Certona, a provider of real-time omnichannel personalization, to deliver a “hyper-personalized omnichannel experience” to shoppers.

Specialty fashion retailer Vanity is trying to make visiting its stores as rewarding an experience as possible.

Telehealth is coming to more users of Walgreens’s mobile app. The company has announced that it has expanded MDLive’s telehealth services through its app to users in 20 additional states — bringing the total states eligible to 25. The company also launched an updated telehealth experience within the app.

Home furnishings retailer Wayfair increased revenue and narrowed its loss in the third quarter thanks to what the company's CEO called "customer growth accelerating at a phenomenal pace."