Survey: Smartphone shopping trails smartphone use

Denver – Smartphone use continues to rise, with 71% of all consumers and 85% of Millennials owning a smartphone. However, Placeable recently surveyed 1,000 U.S. consumers and found that 42% have never purchased anything on their mobile phones, and more than nine out of 10 consumers don’t use mobile payments when they’re available.



Consumers are definitely using their smartphones, averaging 151 minutes a day looking at them. Smartphones accounted for 45% of all 2014 holiday Web traffic. In addition, six-in-10 consumers say they use smartphones to find products for online and in-store purchase. More than 40% of search engine visits now come from mobile phones.

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