Bonprix brings marketing to the cloud with Teradata

Atlanta – Global fashion retailer Bonprix is bringing its marketing activities to the cloud. Bonprix, which is part of Otto Group, is rolling out applications from the Teradata Integrated Marketing Cloud.



Bonprix has been working with Teradata in the field of e-mail marketing for a number of years, and currently uses a custom version of Teradata's analytics platform in marketing and sales. Additional investments in Teradata Integrated Marketing Cloud will help Bonprix synchronize its communication with customer experience – consistently, fast and across all channels.



In addition to the Teradata Digital Marketing Center, Bonprix will use Teradata Customer Interaction Manager and a Teradata Enterprise Data Warehouse to better capture all relevant information, analyze Web data in detail, and use the resulting insights to improve real-time communication with customers. The integrated solution will enable extensive and flexible data analytics and marketing campaign management. With this solution, Bonprix can automatically engage in direct dialogue with their customers, discern their needs and preferences, and then make relevant, individualized offers – in real-time and via their preferred channels.



"On the basis of very detailed data, Teradata enables us to filter and better understand the interests and needs of our target audiences and to address them with a tailor-made communication via the appropriate channel," said Karsten Uhlig, manager, e-commerce/customer process and information management at Bonprix.