Forrester: U.S. won’t adopt chip and PIN until 2020

New York – While most observers agree there will not be widespread adoption of technology to accept payments from EMV-compliant payment cards in the U.S. by the October 2015 fraud liability shift deadline, Forrester Research is less optimistic than most. In a research note, Forrester said retailer concerns about the ROI of spending on chip and PIN technology, as well the development of new secure payment methods, will delay widespread adoption of hardware and software needed to accept chip and PIN payment in the U.S., until 2020.



Forrester said the release of secure mobile payment services such as Apple Pay, as well as growth in use of secure digital wallet solutions by consumers, will make the need to switch to chip and PIN technology less urgent for U.S. retailers. The research firm also said when U.S. retailers do make the switch to systems that accept chip and PIN payment, they will also make sure those systems accept other emerging forms of payment, such as contactless payment.