Consumer Analytics

E-commerce traffic increased 18% in the first quarter, according to the latest Shopping Index from Demandware.

The report measures digital commerce growth and identifies the trends driving that growth based on analysis of same site activity over time. The latest Demandware Shopping Index reveals that shopper attraction, which measures the number of shoppers, was up 18% in the first quarter of 2015 over the first quarter last year and drove 83% of the digital commerce growth.

Chicago -- Retail was the most compromised industry in 2014, making up 43% of breach investigations, according to a study by Trustwave that gathered data from 574 breach investigations the company conducted in 2014 across 15 countries. Retail made up 43% of the investigations, followed by food and beverage, which made up 13% of the investigations.

The “2015 Trustwave Global Security Report” found that 64% of the breaches in the retail industry were of e-commerce assets and 27% were of POS assets.

New York -- Twitter announced on Wednesday that its advertisers can use the data the social giant has been collecting on which apps its users download for targeted ads.

If you’ve been following any recent mobile developments, you know that beacons aren’t just the next big thing – they’re here, right now. Ever since Apple introduced their iBeacon technology, the buzz has been getting louder, and in the last few months, more and more brands and businesses have been experimenting with them.

Houston – Increased selling, general and administrative expenses (SG&A) led to net income at Francesca’s Holdings Corp. dropping 18% to $7.24 million in the first quarter of fiscal 2015 from $8.56 million the same period a year earlier.

Net sales fared better, rising 11% to $95.01 million from $85.42 million, helped by the opening of 76 new stores in the preceding 12 months.

Same-store sales declined 2% due to lower transaction count, although direct-to-consumer sales rose 19%.

Cincinnati -- Consumers take online reviews seriously — particularly when it comes to reviews about the cleanliness of a business, according to a new Harris Poll conducted by Cintas Corp. The survey revealed that 85% of respondents would not patronize businesses with negative online reviews about the cleanliness of its facilities. Restaurants (75%) ranked at the top of the list of businesses where cleanliness most greatly impacted buying habits.

Menlo Park, Calif. – Facebook is expanding the availability of its Place Tips in-store mobile promotion service, and also expanding Place Tips’ reach with free Bluetooth Low Energy beacons. Facebook initially launched a trial of Place Tips in January 2015 and is now rolling it out nationwide.

Salisbury, N.C. – Food Lion has launched a new, enhanced website focused on easing the process of shopping for and preparing dinner. The new website, built on customer feedback, offers shoppers a personalized experience when they log in.

Deerfield, Ill. - Walgreens is collaborating with the new social competition app Challenged to challenge customers to bring their best summer beauty tip to life in a 12-second video using either Circa Beauty or Nonie Creme Colour Prevails products. Beauty expert Lauria Locsmondy of the Walgreens Social and Content creative team will judge the top 3 "viewed" Beauty Challenge videos submitted based on use of Circa and/or Colour Prevails items as primary component of the look, clear steps to achieve the look, and summer-relevant look.

Sacramento, Calif. - Raley’s Supermarkets is relaunching its e-commerce offering using technology from Unata. Raley’s will leverage Unata capabilities to deliver functionality including one-to-one experiences across all e-commerce elements from homepage to search.

In addition, product updates will enhance the click and collect functionality, which allows Raley’s customers to pick up items they ordered online in-store.