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Raley’s relaunches e-commerce with Unata


Sacramento, Calif. - Raley’s Supermarkets is relaunching its e-commerce offering using technology from Unata. Raley’s will leverage Unata capabilities to deliver functionality including one-to-one experiences across all e-commerce elements from homepage to search.

In addition, product updates will enhance the click and collect functionality, which allows Raley’s customers to pick up items they ordered online in-store.

“We are focused on creating a personalized shopping experience for our customers,” said Chelsea Minor, Raley’s spokeswoman. “New digital opportunities allow Raley’s to better serve our customers in store and at home. Unata is a leader in omnichannel digital personalization within the grocery space, and we can’t wait to offer an advanced customer experience through their platform.”

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