Consumer Analytics

The nationwide expansion of the Facebook Place Tips in-store mobile promotion service, complete with free proprietary Bluetooth Low Energy (BLE) beacons, was interesting news.  Here are three implications of Facebook’s latest effort to serve as a commercial platform:

Hangzhou, China — Alibaba Group Holding Ltd. will reportedly launch a paid streaming video service in China in August 2015. According to Reuters, the service will be called Tmall Box Office (TBO) and offer both originally developed content and content from third-party providers.

Retailers with Pepsi on their shelves will be happy to know that the brand is putting out all the stops to entice shoppers to make Pepsi products part of their summer.

The beverage company is embarking on a summer marketing campaign that promises to deliver one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations.

Target’s annual meeting was pretty much a non-event on June 10, aside from the fact that a corporate structure in which Brian Cornell serves as both chairman and CEO doesn’t sit well with many shareholders. 

Ottawa, Canada – The Shopify e-commerce platform is expanding a beta test of the Facebook “buy” button with select U.S. retailers, by invite only. Facebook began piloting the buy button, which lets desktop or mobile consumers click the “buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook, in July 2014.

Shoe Carnival is planning to open smaller stores to leverage untapped markets in smaller communities, as well as the company's omnichannel capabilities.

New York — Online traffic rose 18% in the first quarter, according to Demandware's latest  Shopping Index. The study also reveals that the duration of mobile shopping visits decreased 43% in the first quarter, down to 8.4 minutes. Overall shopping episodes were also down 31% to 8.9 minutes.  

New York — Internet ad revenues hit a record-breaking $13.3 billion in the United States in the first quarter of 2015, up 16% over the year-ago period, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau and  PwC US.  

By Joe Dalton    As technologies advance, social channels proliferate, and consumers become more plugged into digital marketing, personalization and contextualization is becoming the key to connecting with customers. While consumers build their online identities simply by using their devices for everything from browsing to averting traffic, they leave trails of their preferences, behavior, and values that retailers can draw upon to appeal to the interests of each individual customer.   

London, U.K. — Honest Cafe, an automated coffee house chain in London, is using IBM Watson Analytics to unearth client insights to help determine everything from coffee products and pricing, to marketing and promotions. Honest Cafe is a new venture from Revive Vending where three cafes currently in operation, and four more planned, are all unmanned.