Shoes.com still in growth mode

Shoes.com is laucnhing new efforts to make the shopping experience more convenient and accessible for customers on the go.

The company has launched a refreshed, mobile responsive OnlineShoes.com website and iOS app, designed to keep up with customer demand and enhance the mobile shopping experience for customers. The company will also release a mobile app for the Android platform that will debut later this summer.

“Smartphones and tablets have changed the way consumers shop, making it easier than ever to not only discover new products, but purchase them whenever, wherever. Knowing that our customers are mobile-savvy, we wanted to ensure that we make the shopping experience on the OnlineShoes.com website easy and as accessible as possible for our on-the-go customers,” says Roger Hardy, CEO of SHOES.COM and OnlineShoes.com. “With the mobile-friendly OnlineShoes.com website, our customers will now have the ability to browse, discover and purchase the latest shoes and accessories from the convenience of their smartphone or tablet.”

More than 60% of smartphone users identified increased convenience and ease of use as the key reasons they prefer using mobile apps according to eMarketer, and the new OnlineShoes.com mobile app will do just that – with an updated interface and features that will provide consumers with a custom curated experience, OnlineShoes.com customers will feel like they have their own personal shopper in the palm of their hand.

Mobile now accounts for 50.3% of all ecommerce traffic. It’s also expected to grow to encompass nearly 30 percent of ecommerce sales in 2019, according to eMarketer. Coupled with this, a responsive site will adapt to any device – even future ones. There’s never been a better time to double down on mobile.

The company owns and operates SHOES.COM, OnlineShoes.com and SHOEme.ca and is headquartered in Vancouver, Canada.