Order ahead at Jamba Juice

Emeryville, Calif. -- Jamba Juice is making it more convenient for customers to get their smoothies.



The chain announced that consumers will now be able to skip the line at over 200 stores where the retailer will be rolling out the first phase of its new mobile order-ahead app. The new smartphone tool is available on the Jamba Juice app.



“The new order ahead app allows us to compete effectively for the on-the-go consumer in the QSR space, which is experiencing a shift to mobile ordering as consumers are engaging with brands on different platforms at different stages of the path to purchase,” said Julie S. Washington, Jamba chief marketing and innovation officer. “Mobile has become a part of doing business that guests expect from Jamba, and the mobile app will provide additional data about app users and their purchase behavior which will enable us to provide more targeted messaging and drive increased revenue.”



The first phase of the mobile order ahead app roll-out will be activated in California (Bay Area, NorCal/SoCal), New York, Chicago and Hawaii throughout the month of August.



The option will be supported by a robust communication campaign that will highlight and educate the functionality and consumer benefits of the app and ordering ahead. Future phases will include additional functionality and increased benefits for users.