Consumer Analytics

Pleasanton, Calif. - Shoppers are using a larger variety of payment options with digital and mobile payments serving as supplements to the traditional cash and card-based payments tools. According to a new study of 1,000 consumers released by Blackhawk Network, while 93% of consumers still use cash; 68% use debit cards; 62% use PayPal and 14% have made mobile payments on smartphones or tablets.

Hoboken, N.J. – Early results indicate Amazon.com may be getting beaten by upstart e-commerce rival Jet.com on price, but Amazon is still outdoing the new kid on the online retail block in one key area. According to data from cloud services provider Instart Logic, the Jet.com homepage takes 25% longer to load than Amazon’s homepage.

Customer expectations of the store have changed dramatically in the last few years as constant connectivity has changed the way consumers live their lives. Johann Wrede, senior director of solution marketing for SAP, recently discussed the evolution of the in-store experience with Chain Store Age.

1. How have customer expectations for the in-store experience changed in the last few years?

The e-commerce experience will be easier for retailers to execute and more enjoyable for shoppers this holiday season thanks to a dramatic expansion of a flexible fulfillment service UPS introduced last year.

Los Angeles – Cart abandonment is a problem that continues to plague online retailers, but some answers may have been uncovered. A site abandonment survey of more than 60,000 e-commerce shoppers by Bizrate Insights, a division of retail marketing solutions firm Connexity http://connexity.com/ (formerly Shopzilla), found that retailers can reduce abandonment by targeting customers who visited with the intent to buy, but didn’t complete a purchase (“true abandoners”).

San Jose, Calif. – Back-to-school shoppers are doing their homework online before making purchases. According to research from store analytics provider RetailNext, 73% of consumers research online and then buy back-to-school items in the store.

In addition, 32% of college shoppers plan to comparison shop online to make sure they get the best pricing, up from 28% in 2014. More than 31% of K-12 school shoppers will compare prices online, compared with 30% last year.

Other notable findings include:

Seattle – Amazon.com is always trying to improve its overseas operations, and now the e-commerce titan is “getting the picture” in the U.K. market. According to TechCrunch, Amazon has opened a 46,000-sq.-ft. photography studio in London.

Palo Alto, Calif. – Driving ROI from in-store promotions requires a deep understanding of consumer behaviors and needs.

In a new infographic, promotional technology and services provider Eversight offers nine behavioral insights to help retailers more effectively target consumers with their in-store promotional campaigns.

Click here for the infographic. 
 

Rockville, Md. - Shifting household dynamics are changing the way Americans shop for groceries, with moms no longer always assuming this role exclusively. According to market research publisher Packaged Facts, the percentage of men who are now the primary shoppers in their households has more than doubled in the past two decades.

Boston-based sporting goods retailer City Sports has a new tech partner to help the company offer a more personalized shopping experience across channels.

City Sports says it has selected BlueConic as the platform to translate customer intent into action.