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Consumer Analytics

  • Wendy’s shines light on customer experience

    Joining the ranks of progressive burger chains that are jumping on the experience bandwagon, Wendy’s has engaged Service Management Group to measure the customer experience in all of its North America and international restaurants.   

  • Survey: Back-to-school shopping will be done in physical stores

    When it comes to back-to-school shopping, kids have all the power – and they strongly prefer shopping in-store. A recent study by Citi Retail Services revealed that kids wield extraordinary power over back-to-school purchase decisions, and those decisions include shopping for goods in physical stores.  

  • Survey: Apparel driving consumer spending across channels

    No big surprise that apparel continues to be the most popular retail category across all channels, but what is noteworthy is that clothing purchases show no sign of slowing, particularly online.   A survey by Onestop Internet revealed that the apparel category is driving online growth, with 45% of respondents saying they plan to buy more clothing online than any other retail category in the next 12 months.  

  • Analysis: What Dollar Shave Club’s Sale Means For Retail

    News of Dollar Shave Club’s recent $1 billion sale to global packaged-goods giant Unilever came like a splash of cold water to the face of most in the retail business.    But it shouldn’t have come as a surprise.    The booming success of subscription services is just the next step in the evolution towards seamless, contactless retail that emphasizes ease, convenience, common sense and just a touch of personality and cheeky humor.   

  • Attention retailers: Affluent shoppers like coupons, too

    Think wealthy folks are averse to using coupons? Think again.   A new study by intelligent media delivery firm Valassis found that coupon use among the affluent is strong despite their six-digit annual incomes.     Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’ research illustrates an opportunity for marketers to reach this group via integrated print and digital promotions.  

  • Kroger names IRI as preferred market insights partner

    Kroger has reached a long-term agreement with IRI that will enable the firm to provide the nation's largest grocery chain with market measurment serices that further enhance its "Customer 1st" strategy.

  • Five trends to help mitigate fraud

    Status quo solutions are no longer effective or acceptable when it comes to fraud mitigation.   That’s the conclusion of Experian’s first annual global fraud report, Global Business Trends: Protecting Growth Ambitions Against Rising Fraud Threats, which is designed as a guide for senior executives and fraud prevention professionals.  

  • Survey: Consumers like omnichannel features, but have data concerns

    Consumers know what they want: seamless shopping between online and offline. But they are worried about sharing the data that allows retailers to fully implement it.   
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