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America’s most trusted brands revealed


Some surprising differences are revealed in new research from Nielsen about which brands men and women trust the most.

Nielsen released a list of America’s Most Trusted Brands that shows distinct trust difference between men and woman. The ist stemmed from a consumer packaged goods focused wave of the 27th annual Harris Poll EquiTrend study showcasing the top 10 most-trusted brands.

“Brand choice for both men and women is emotional and rational. Advertisers need to understand what is motivating brand choice,” said Mike de Vere, managing director of consumer insights at Nielsen. “ They need to capture attention and engage consumers to drive them to take action. Even in a world where loyalty is declining, brands with higher equity do tend to get considered more often, and typically represent a greater share of consumers purchase requirement.”

It is more important than ever to understand how strong brand health can help win consumers hearts and minds, according to Nielsen. Accordingly, the firm has integrated CPG brand equity data from the Harris Poll Equitrend Study with its Retail Measurement Services in-market metrics.

“These integrated insights will enable clients to understand attitudinal and behavioral aspects of brand performance and better manage long-term brand health, sales and market share,” de Vere said.

For more details on the research and the methodology used click here.

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