Consumer Analytics

With the explosion of online retail giants like Amazon.com, the new digital economy has turned traditional consumer buying behavior upside down, making your everyday salesperson seemingly obsolete. In fact, according to Invesp, more than 62% of U.S. consumers with Internet access shop online at least once a month and 78% of those shoppers don’t check out a product in-store before buying online.

Retailers’ quest to offer shoppers a personalized experience just took a step forward thanks to a newly issue patent designed to detect and eliminate non-human Web traffic.

Los Angeles – Millennial consumers choose retailers based on different criteria than their elders. A survey of more than 13,000 e-commerce shoppers by Bizrate Insights found that millennials are by far the most price-sensitive with low pricing driving their choice of retailer.

Denver – Another company has joined the constantly expanding ranks of retailers who operate proprietary innovation labs.

Demonstrating that the appeal of innovation labs is moving beyond major chains, specialty online retailer eBags is teaming with Iterate Studio to jointly create a two-part innovation lab.

New York -- A Swedish-based payments company that allows mobile shoppers to pay for a purchase after has been delivered has entered the increasingly competitive U.S. payments market.

On Tuesday, Stockholm-based Klarna announced its official U.S. launch, with Overstock.com as its first major retail partner.

Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.

Kroger already has a good relationship with shoppers, but the retailer is looking to elevate its brand even further by making a key hire in reputation management.

The Kroger Co. announced it has named Jessica C. Adelman to serve as Kroger's group vice president of corporate affairs, effective Nov. 1. 

Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

Dallas – Shopping is becoming more of a snap than ever for mobile-savvy customers at Neiman Marcus.

The tony department store chain is partnering with visual search technology provider Slyce Inc. to expand the “Snap. Find. Shop” feature available in the retailer’s mobile app.

Cincinnati – Retailers seeking to attract back-to-school shoppers should make sure they are well schooled in the ins and outs of providing good customer service.

A new LoyaltyOne, Verde Group survey of 2,500 U.S. consumers shows that efficient service, more than price or product availability, drives store loyalty and repeat purchases for shoppers with kids younger than 18 at mass merchandise stores such as Walmart, Target and Staples.