Starwood rewards mall shoppers

Chicago - Starwood Retail Partners is rewarding mall shoppers, regardless of which stores in the mall they choose to shop.



Starwood is rolling out Oh, So Simple Rewards, a program that lets consumers earn credit for their purchases at stores across the entire mall.



The program will debut on Sept. 2 at Starwood's Chicago Ridge Mall, in Chicago Ridge, Illinois. Oh, So Simple Rewards is also set to roll out in three additional markets this year and all 29 Starwood properties during 2016. When fully rolled out, it will reach approximately 3,000 retailer locations, more than 100 million annual consumer visits, and $15 billion in consumer spending. The program is operated for Starwood by Spring, as part of the Spring Network.



Shoppers can sign up for Oh, So Simple Rewards at Chicago Ridge Mall kiosks or online. The one-step process links an existing Visa, MasterCard, or personal American Express credit or debit card to an Oh, So Simple Rewards account. Members can connect as many of their cards to the account as they wish.



They will then automatically earn credit for purchases made across the entire mall and receive real time notifications for cash back rewards. When the shopper spends $250 at Chicago Ridge Mall stores, they will automatically earn a $10 credit connected to the card(s) registered to their rewards account. Members can use their earned cash value at a retailer they choose.