Consumer Analytics

The customer journey for The Yankee Candle Company Inc. has many potential steps, and the company is ensuring they are all connected and help bring shoppers closer to making a purchase.  

Wearable technology has a way to go before it becomes mainstream, but perhaps not as far as some observers think.  

Another July, another Amazon Prime Day. With the e-tail leader already confirming this retail “holiday” will be back for a third time next July, let’s take a look back at the 2016 edition.   While a lot went well for Amazon during Prime Day this year, we may as well start with the biggest blunder. Namely, the widespread checkout issues that occurred during the morning hours. A glitch caused some U.S. and U.K. shoppers to have difficulties loading items into their shopping carts and/or making purchases.  

Consumers who purchase at off-price retail outlets are a growing group.   According to the latest Checkout Tracking data from global information company The NPD Group, two-thirds of all consumers shop at off-price retailers. Checkout Tracking analysis, which analyzes receipts and follows consumer purchasing behavior, also shows off-price buyers represent 75% of apparel purchases across all retail channels.  

Having brokered the sale of street-front retail real estate on 101st Street and Third Avenue in New York for $2.2 million, RKF declared the unofficial rule of placing prime retail locations below 96th Street in Manhattan to be null and void.  

Specialty apparel retailer The Children’s Place Inc. is partnering with marketing and loyalty solutions provider Alliance Data Systems Corp. to launch a new private label credit card.  

Everyone loves to talk about pizza, and Pizza Hut is turning that tendency into a consumer touchpoint.  

Mobile commerce has become almost universal in the retail industry, but competency levels are less uniform.   According to a new study of 250 marketing and IT professionals, including 95 retailers, from digital solutions provider PointSource, “The State of the Mobile Experience,” 91% of retail companies have a mobile site and 84% have a mobile app.